People leaving in society have embraced technology that connects us with others. Each year the amount of individuals signing up for and using social media is increasing. Last year the amount of individuals using social media was around 2.77 billion. And, thanks to the utilization of smartphones and internet connectivity becoming cheaper and easier to access, we should always expect to ascertain these numbers grow even higher. It may be in 2021, quite 3 billion people are going to be using social media. That means for marketers there’s huge potential to succeed in a huge and engaged audience on social media.
There are many social media sites within the world. Among them, Facebook is currently the largest social media site in the world. About 2.6 billion monthly users are active as of 2020. It may be said that almost every social media user is on Facebook. So it’s a superb platform for brands to plug their products to an outsized audience.
People can share text posts, links, images, and videos with their Facebook friends. Also, they can follow famous people and pages and react to people’s posts on the platform. The company user also can promote their products using paid ads on Facebook.
These days Instagram is one among the fastest-growing social networking platforms. Instagram is mostly app-based, but users can also access their feed through the website version. In June 2018, the quantity of active Instagram users finally reached 1 billion monthly.
Instagram has a highly visual platform, where users share videos and images. We can also use Instagram Stories and Live features. It is very fashionable among the younger generations. Statista says that 32% of users are aged between 18 and 24 and 33% are aged between 25 and 34.
Twitter is the most platform that lets users stay on top of trending topics and engage in relevant conversations. In 2019, this platform had over 330 million monthly active users. Daily Twitter users send a minimum of 500 million tweets.
Pinterest may be a highly visual virtual scrapbooking social media site. Users can create boards and add images of products to the board. Brands can even create Shop able Pins through which users can directly make purchases.
There were 335 million monthly active users on Pinterest in the year 2019.
YouTube is that the one among largest video-sharing social media site within the world. It allow users to upload videos on the platform, view videos from other users, and interact with them. In 2019, YouTube had a mean of two billion monthly active users.
LinkedIn may be a social media site is popular in professionals. The platform has grown rapidly day by day and currently it has 690 million members. Members can spread their professional connections on this platform, show their portfolios, and search and apply for jobs.
LinkedIn is additionally a superb platform for professional expertise, because it allows members to publish blog.
Snapchat is employed mostly in younger generations which has highly visual performance. Users can send snaps to each other just like on WhatsApp and Instagram. It achieves 229 million daily active users who are highly active on the platform.
WeChat is a messaging app that connects with people using app ID. This makes it possible to talk to strangers without broadcasting your phone number or other information. we can use it to send text messages or share photos and videos It also supports voice and video calls. About 1.2 million active people are present in 2020.
Telegram is an instant messaging platform which is based on app. it is almost like WhatsApp therein you’ll use it to send free messages. Messages that shared on this platform are encrypted and may self-destruct. So, when it improves security and privacy.
Another great feature is that it allows you to make groups of as many as 200,000 members, which is quite what other messaging platforms offer. It is available for both iOS and Android devices, also as desktops. It has over 400 million users.
Reddit is a social media site where users become part Reddit members and engage with others on relevant topics. It has an enormous community and gets over 1.3 billion monthly visitors. It gets most of its traffic from the US, followed by the united kingdom and Canada.
These are 10 of the most popular social media sites that you should know about in 2020. If you’re a marketer, some of these platforms can help you promote your brand and products. They can also assist you expand your network. If you’re an influencer or a consumer, you can use these sites to connect with like-minded individuals and build better connections.