Top 10 social media platform in the world
People leaving in society have embraced technology that connects us with others. Each year the number of people signing up for and using social media is increasing. Last year the number of people using social media was around 2.77 billion. And, due to the use of smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher. It may be in 2021, more than 3 billion people will be using social media. That means for marketers there is huge potential to reach a massive and engaged audience on social media.
There are lots of social media sites in the world. Among them, Facebook is currently the largest social media site in the world. About 2.6 billion monthly users are active as of 2020. It may be said that nearly every social media user is on Facebook. So it is an excellent platform for brands to market their products to a large audience.
People can share text posts, links, images, and videos with their Facebook friends. Also, they can follow famous people and pages and react to people’s posts on the platform. The company user can also promote their products using paid ads on Facebook.
These days Instagram is one of the fastest-growing social networking platforms. Instagram is mostly app-based, but users can also access their feed through the website version. In June 2018, the amount of active Instagram users finally reached 1 billion monthly.
Instagram has a highly visual platform, where users share videos and images. We can also use Instagram Stories and Live features. It is very popular among the younger generations. Statista says that 32% of users are aged between 18 and 24 and 33% are aged between 25 and 34.
Twitter is the most platform that lets users stay on top of trending topics and engage in relevant conversations. In 2019, this platform had over 330 million monthly active users. Daily Twitter users send out at least 500 million tweets.
Pinterest is a highly visual virtual scrapbooking social media site. Users can create boards and add images of products to the board. Brands can even create Shop able Pins through which users can directly make purchases.
There were 335 million monthly active users on Pinterest in the year 2019.
YouTube is the one of largest video-sharing social media site in the world. It allow users to upload videos on the platform, view videos from other users, and interact with them. In 2019, YouTube had an average of 2 billion monthly active users.
LinkedIn is a social media site is popular in professionals. The platform has grown rapidly day by day and currently it has 690 million members. Members can spread their professional connections on this platform, show their portfolios, and search and apply for jobs.
LinkedIn is also an excellent platform for professional expertise, as it allows members to publish blog.
Snapchat is used mostly in younger generations which has highly visual performance. Users can send snaps to each other just like on WhatsApp and Instagram. It achieves 229 million daily active users who are highly active on the platform.
WeChat is a messaging app that connects with people using app ID. This makes it possible to talk to strangers without broadcasting your phone number or other information. we can use it to send text messages or share photos and videos It also supports voice and video calls. About 1.2 million active people are present in 2020.
Telegram is an instant messaging platform which is based on app. it is similar to WhatsApp in that you can use it to send free messages. Messages that shared on this platform are encrypted and can self-destruct. So, when it improves security and privacy.
Another great feature is that it allows you to create groups of as many as 200,000 members, which is more than what other messaging platforms offer. It is available for both iOS and Android devices, as well as desktops. It has over 400 million users.
Reddit is a social media site where users become part Reddit members and engage with others on relevant topics. It has a huge community and gets over 1.3 billion monthly visitors. It gets most of its traffic from the US, followed by the UK and Canada.
These are 10 of the most popular social media sites that you should know about in 2020. If you’re a marketer, some of these platforms can help you promote your brand and products. They can also help you expand your network. If you’re an influencer or a consumer, you can use these sites to connect with like-minded individuals and build better connections.