People leaving in society have embraced technology that connects us with others. Each year the number of people signing up for and using social media is increasing. Last year the number of people using social media was around 2.77 billion. And, due to the use of smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher. It may be in 2021, more than 3 billion people will be using social media. That means for marketers there is huge potential to reach a massive and engaged audience on social media.
There are lots of social media sites in the world. Among them, Facebook is currently the largest social media site in the world. About 2.6 billion monthly users are active as of 2020. It may be said that nearly every social media user is on Facebook. So it is an excellent platform for brands to market their products to a large audience.Continue Reading